Forma Partnership Proposal
Transforming online fashion with blockchain-powered sizing intelligence, authentic fit data preservation, and AI-driven customer confidence solutions.
About Forma
Forma is revolutionizing the #1 barrier to online fashion: sizing and fit uncertainty - the silent killer of margins, loyalty, and sustainability. They're building the sizing and fit toolbox of the future by fusing authentic User Generated Content (UGC), body data and AI. Their Visual Sizing Guides transform static product pages into living proof, showing how garments really fit across diverse body shapes. Founded by Jeffrey John Baker (CEO) with Paul Spende (Fractional CTO) and John Skivington (Procurement Advisor).
Proposed Blockchain Solutions
Authentic Fit Data Registry
Immutable repository of user-generated fit data and body measurements with blockchain-verified authenticity and privacy protection.
Key Benefits:
Technical Implementation:
Zero-knowledge proofs for privacy with BSV inscription for fit data and smart contract verification of UGC authenticity
Garment Performance Oracle Network
Decentralized network tracking real-world garment fit performance with blockchain-verified customer satisfaction data.
Key Benefits:
Technical Implementation:
IoT and mobile app data feeds verified on BSV blockchain with smart contracts for automated sizing adjustments
$FORMA Token Economy
Incentive token for customers sharing fit data, brands improving sizing accuracy, and retailers reducing returns.
Key Benefits:
Technical Implementation:
BSV-native token with smart contract distribution based on verified fit data quality and return reduction metrics
Visual Sizing Intelligence bApp
Mobile platform for shoppers with AI-powered size recommendations and real-time fit visualization tools.
Key Benefits:
Technical Implementation:
React Native bApp with HandCash integration for micropayments and secure access to premium sizing features
Implementation Timeline
Phase 1: Foundation
Months 1-3
Phase 2: Core Platform
Months 4-6
Phase 3: Mobile & Integration
Months 7-9
Phase 4: Scale & Optimize
Months 10-12
Business Benefits
Customer Experience
Brand Performance
Industry Innovation
Key Use Cases
Authentic Fit Validation
Verify and preserve authentic user-generated fit content with blockchain immutability and privacy protection.
Cross-Brand Sizing Intelligence
Enable sizing compatibility tracking across different fashion brands with standardized fit metrics.
Predictive Fit Analytics
Use blockchain-verified fit data to power AI predictions for optimal sizing recommendations.
Sustainable Fashion Metrics
Track and incentivize return reduction and sustainability improvements through transparent blockchain metrics.
Market Opportunity
$2.5T
Global Fashion Market
30%
Average Return Rate
#1
Sizing Uncertainty Barrier
The $2.5 trillion global fashion market suffers from sizing uncertainty as the #1 barrier to online sales, with return rates averaging 30% due to fit issues. Our blockchain solutions can revolutionize fashion sizing intelligence and dramatically reduce return costs while improving customer satisfaction.
Technology Integration
BSV Blockchain
Immutable fit data and UGC authenticity
Smart Contracts
Automated fit verification and rewards
$FORMA Token
Fit data and sustainability rewards
Visual Sizing bApp
AI-powered fit intelligence platform
Ready to Transform Fashion Sizing?
Partner with us to revolutionize online fashion through blockchain-powered sizing intelligence, authentic fit data preservation, and AI-driven customer confidence solutions.